Why and What.

To identify novel opportunities with the highest potential to improve  healthcare, we uncover unmet user needs, white spots in the competitive landscape, new openings in shifting regulatory environments, and promising emerging technologies. Aligning these with our clients' existing brands and company visions, we find opportunity spaces that are relevant, make business sense and have a clear future.  

How.

Following a user-centric innovation approach we employ deep dive contextual research methods such as ethnography to explore current and future unmet needs and unsolved pain points of the complex eco-system of players involved: from patients to healthcare professionals, payers and other relevant stakeholders.

To understand and anticipate market dynamics we investigate and map use, reach and revenue as well as unique selling points of existing digital health applications and emerging startups. We use a wide range of data sources ranging from big datasets to in-depth expert interviews. To uncover further untapped promises and potentials we scan emerging technologies and unpack regulatory shifts such as the seismic German Digital-Healthcare-Act of 2019.

Finally we connect these with our clients' visions and strategic goals to recognize worthwhile opportunities.

Why and What.

Based on a clear future-proof problem definition and challenge, we help our clients to generate digital or non-digital product, service or revenue model ideas, test them with relevant users, and develop them iteratively into differentiated concepts,  prototypes, and minimal viable products. We make sure that those solutions get the job done, offer compelling experiences, and have legs in the market.

How.

We build on design thinking, lead user-centered innovation, business anthropology, and agile approaches to match relevant solutions to clear problems and potential markets. Along the way we employ analytical and creative problem solving techniques, strategic decision criteria, and qualitative feedback and testing techniques. We use lean sprint and workshop formats to co-create closely with both lead users and clients in a close, fast-paced and inspirational manner. Not only in times of a pandemic, we provide our services on-site and online. We offer both: executing much of the process on our clients' behalf or just advising clients on the most suitable approach.

Why and What.

The improvement of patient outcomes is at the core of our work. We develop appropriate research designs and conduct comprehensive studies to validate improved care delivery in real-world settings. These fulfill highest scientific standards of evidence-based medicine and aim to uncover hidden benefits. Our evaluation targets medical, structural, procedural and quality of life-related benefits. 

How.

We are experienced social scientists, biomedical engineers and innovation scholars who have conducted numerous studies in the healthcare sector on a wide range of topics. We employ quantitative measures to validate improved care delivery based on the principles of evidence-based medicine. We complement our research with qualitative approaches to uncover otherwise hidden user benefits. We achieve scientific evidence through our deep knowledge of study designs, skillful employment of appropriate applications and strict adherence to methodological principles. In this process, we draw on our comprehensive network of scientific, legal, and clinical partners in Europe and beyond. The evidence we deliver is used by our clients to further improve or get regulatory approval for innovative products and services that deliver real benefits to patients, healthcare professionals and the healthcare system.